Blooup
NNorthwind Case Study: Blooup as the organic partner for Northwind Analytics

How search compounds

SEO consulting infrastructure purpose-built for growth teams. Settle rankings, technical health, and content on your product, docs, and revenue pages.

/ FOR DEVELOPERS

Build your product

Get instant access to audits, roadmaps and on-page briefs and go live in weeks.

Start for free
/ FOR INSTITUTIONS

Scale your enterprise

Make the right choice for organic growth. US-based, senior-led, remote, quote-ready.

Explore Enterprise
72+ engagements · +218% avg traffic · 3.4× SQLs · remote US
Read the docs →
Blooup analytics dashboard

Battle-tested SEO foryour organic needs

Blazing clear

<30d

Median time to first technical wins

99.2%

Delivery

Roadmap items shipped on cadence

Lowest waste

3.4×

Avg. SQLs from organic

72+

Engagements powered by Blooup

See case studies ↗
72+

Engagements shipped

+218%

Avg organic traffic

3.4×

Avg SQL lift

Keyword

Research

How demand maps to pipeline

Settle keyword universes across commercial, compare, and transactional intents with deep coverage from SERP sources.

Available for

On-Page

Content

One resilient page for every intent

Keep users moving through the SERP with rewrites that feel like the answer they already searched for.

Titles, H1s, internal links, schema - one integration.

Technical

SEO

Say goodbye to crawl waste

Never lose an indexation quarter because of soft 404s. Remove the biggest dead ends before release.

Runs across

Modular search solutions

Composable building blocks designed to work seamlessly together, from one senior-led practice.

Keep track of what
matters to your business

Track revenue and organic trends

Monitor rankings, sessions, and pipeline with charts tied to conversions.

Debug faster

Spot crawl spikes, index drops, and error clusters early.

Spin up workspaces

New brands and locales in minutes from one login.

Data-driven insights and analytics

Gain actionable insights into cluster behavior in real time.

Avg clients rebook 3× this quarter

Flexibility built-in

Add services to an engagement with one scope change.

Self manage access

Shared Notion + Looker links. Instantly.

Seamless kickoff

Credits clear → workspace unlock → private quote when you are ready.

Here for the craft, but also for the working session

Top-tier routing

Best-in-class prioritization across technical, content, and authority. Try the free audit live.

Team friendly

Fastest way to plug senior SEO into Linear, Slack, and your CMS without agency theater.

Battle-tested since day one

Remote consulting with transparent reporting and 72+ engagements shipped.

Integrate in 5 minutes or less

Embed search ops into your product org with a few lines of code.

Play
const main = async () =&gt; {
  const domain = "example.com";

  // fetch audit
  const params = new URLSearchParams({
    domain,
    depth: "full",
    prioritize: "revenue",
  });

  const res = await fetch(
    "https://blooup.net/api/audit?" + params.toString(),
    {
      method: "POST",
      headers: {
        "content-type": "application/json",
      },
    }
  );

  const audit = await res.json();
  console.log("P0 blockers:", audit.p0);
  console.log("Quick wins:", audit.quickWins);
};
main();

Developer Guides

Audit API

Run a revenue-first technical audit with a few lines of code.

Keyword portfolios

Build intent-first portfolios that map to pipeline, not vanity volume.

Build with Audit

Example audit workflow you can drop into your product org.

AI Overviews

A survival playbook for rankings when AI answers take the SERP.

Code Examples

A collection of Blooup search-ops examples - copy, paste, go.

Audit API

Run a revenue-first technical audit with a few lines of code.

Keyword portfolios

Build intent-first portfolios that map to pipeline, not vanity volume.

Build with Audit

Example audit workflow you can drop into your product org.

AI Overviews

A survival playbook for rankings when AI answers take the SERP.

Code Examples

A collection of Blooup search-ops examples - copy, paste, go.

Audit API

Run a revenue-first technical audit with a few lines of code.

Keyword portfolios

Build intent-first portfolios that map to pipeline, not vanity volume.

Build with Audit

Example audit workflow you can drop into your product org.

AI Overviews

A survival playbook for rankings when AI answers take the SERP.

Code Examples

A collection of Blooup search-ops examples - copy, paste, go.

Blooup rebuilt our entire organic motion. In 11 months we went from 'SEO is broken' to SEO being our #2 pipeline channel. They operate like part of the team.

Northwind Analytics

Priya Shah, VP Marketing at Northwind Analytics

Read the Northwind Analytics case study

Loved by our customers
and their buyers alike

Delivering the organic infrastructure running Northwind Analytics

Rebuilt a content strategy around product-led keywords and shipped a technical overhaul that 4x'd organic pipeline in 11 months.

Highlights

+312%

organic sessions

4.1×

MQLs from organic

187

keywords in top 3

Northwind Analytics

B2B SaaS

4x organic pipeline with product-led SEO in 11 months

Lumen Financial

Fintech

Recovered 94% traffic after a core update with E-E-A-T overhaul

Atlas Outdoor Co.

Ecommerce

Scaled from 40 to 2,400 indexed landing pages programmatically

Northwind Analytics

VP Marketing

SEO became our #2 pipeline channel in 11 months

Lumen Financial

Head of Growth

Technical audit paid for the engagement three times over

Atlas Outdoor Co.

Ecommerce Director

From invisible on best-X queries to owning those SERPs

Harborlight Labs

Founder & CEO

Clear thinking, zero fluff, honest about what SEO can do

Northwind Analytics

B2B SaaS

4x organic pipeline with product-led SEO in 11 months

Lumen Financial

Fintech

Recovered 94% traffic after a core update with E-E-A-T overhaul

Atlas Outdoor Co.

Ecommerce

Scaled from 40 to 2,400 indexed landing pages programmatically

Northwind Analytics

VP Marketing

SEO became our #2 pipeline channel in 11 months

Lumen Financial

Head of Growth

Technical audit paid for the engagement three times over

Atlas Outdoor Co.

Ecommerce Director

From invisible on best-X queries to owning those SERPs

Harborlight Labs

Founder & CEO

Clear thinking, zero fluff, honest about what SEO can do

Northwind Analytics

B2B SaaS

4x organic pipeline with product-led SEO in 11 months

Lumen Financial

Fintech

Recovered 94% traffic after a core update with E-E-A-T overhaul

Atlas Outdoor Co.

Ecommerce

Scaled from 40 to 2,400 indexed landing pages programmatically

Northwind Analytics

VP Marketing

SEO became our #2 pipeline channel in 11 months

Lumen Financial

Head of Growth

Technical audit paid for the engagement three times over

Atlas Outdoor Co.

Ecommerce Director

From invisible on best-X queries to owning those SERPs

Harborlight Labs

Founder & CEO

Clear thinking, zero fluff, honest about what SEO can do

Frequently asked questions

Yes. Every service is delivered as a remote, professional consulting engagement. We run working sessions on Zoom or Meet, collaborate in Slack or Teams, and work inside your existing tooling (Linear, Jira, Notion, Google Docs, GA4, Search Console, Ahrefs, Screaming Frog, etc.).

Technical wins often land in the first 30–60 days. Content and authority work compounds over 3–9 months. We give you a realistic forecast in week 3, and we hold ourselves to it in monthly reports.

We don't operate a content farm. We write briefs, rewrite priority pages, and review everything your team or writers produce. If you don't have writers, we'll recommend a shortlist of vetted specialists we've worked with.

At minimum: GA4, Google Search Console, and a modern CMS. We'll bring enterprise Ahrefs, Screaming Frog, log analyzers, and our internal dashboards. If you already have Semrush, Sitebulb, or similar, we'll plug in.