Insights

Field notes from a working SEO consultancy.

Opinionated essays on SEO strategy, technical SEO, AI overviews, and the unglamorous work of making search compound.

Intent-first keyword portfolios beat volume-first ones. Every time.

Why chasing search volume is a decade out of date — and the framework we use to build keyword portfolios that actually move pipeline.

Next.js, Remix, Astro — modern frameworks solve a lot of SEO problems and quietly introduce new ones. A field guide.

AI Overviews aren't going away. Here's what we've learned about staying cited, clicked, and indexed when the SERP summarizes itself.

The modern link program is less 'email 500 bloggers' and more 'build things journalists and practitioners actually need.'

If your monthly SEO report can't answer 'what did this earn us?', you have a reporting problem — not an SEO problem.