Insights
Field notes from a working SEO consultancy.
Opinionated essays on SEO strategy, technical SEO, AI overviews, and the unglamorous work of making search compound.
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StrategyMar 18, 2026·7 min read
Intent-first keyword portfolios beat volume-first ones. Every time.
Why chasing search volume is a decade out of date — and the framework we use to build keyword portfolios that actually move pipeline.
Read articleTechnical SEOFeb 26, 2026
Technical SEO for JavaScript frameworks in 2026
Next.js, Remix, Astro — modern frameworks solve a lot of SEO problems and quietly introduce new ones. A field guide.
By Daniel Yoon9 min
StrategyJan 14, 2026
A survival playbook for AI Overviews
AI Overviews aren't going away. Here's what we've learned about staying cited, clicked, and indexed when the SERP summarizes itself.
By Mira Okafor6 min
AuthorityDec 2, 2025
How to earn real backlinks without turning into outreach spam
The modern link program is less 'email 500 bloggers' and more 'build things journalists and practitioners actually need.'
By Esin Kaya8 min
AnalyticsOct 21, 2025
Reporting that survives CFO scrutiny
If your monthly SEO report can't answer 'what did this earn us?', you have a reporting problem — not an SEO problem.
By Daniel Yoon5 min