Built for operators who take organic seriously.
A small, senior team that works deeply with a handful of clients at a time. Credits on the site. Custom work by quote.
Mira Okafor
Partner · Strategy
Daniel Yoon
Partner · Technical
Esin Kaya
Principal · Digital PR
Priya Menon
Senior Strategist
/ PRACTICE
We decline ~70% of inbound so the work we take stays senior-led.
72+
Engagements shipped
3.4×
Avg SQL lift
Remote
US timezone-flexible. No farmed bench.
“Ticketized recommendations, not dump PDFs. CFOs get numbers they recognize.”
Built by operators, for operators.
Between us, the team has led organic at VC-backed startups, audited sites with hundreds of millions of pages, and spent years embedded in product and engineering teams.
That shows up in how we work. Ticketized recommendations, not dump PDFs. Rendering, caching, and data pipelines - not just titles.
We stay small on purpose. We cap work so we do it ourselves - not a farmed bench.
Principles
Senior-led, always.
Every engagement is led by a consultant with 8+ years of in-house and agency experience. No junior bait-and-switch.
We say no more than we say yes.
We decline ~70% of inbound. If we can't ship real outcomes, we say so upfront.
SEO is a systems discipline.
Content, engineering, PR, and analytics move together.
Reporting you can defend.
Every metric ties back to a business question. If it doesn't, it stays out of the deck.
Compounding beats clever.
A disciplined 12-month roadmap beats chasing every hack.
Independent by design.
No affiliate fees, no tool kickbacks. Recommendations are paid for by clients only.
Team
Mira Okafor
Partner · Strategy
Ex-Head of Organic at two Series C SaaS companies. Leads content and strategy.
Daniel Yoon
Partner · Technical
Former staff engineer turned SEO lead. Audits, migrations, performance.
Esin Kaya
Principal · Digital PR
12 years in B2B digital PR and link strategy. Authority and backlinks.
Priya Menon
Senior Strategist
Ecommerce specialist. Programmatic and facet SEO.
Timeline
- 19
2019
Blooup founded as a two-person consultancy.
- 21
2021
First seven-figure client engagement shipped.
- 23
2023
Grew to a team of 9 senior consultants, all remote.
- 25
2025
Crossed 70 completed engagements across 4 industries.
- 26
2026
Opened a dedicated practice for AI-era search strategy.
Credits on the site. Custom work by quote.
Public Stripe checkout is for SEO credit top-ups only. Credits unlock a Site Briefing, a priority slot, and workspace access. Full engagements are scoped privately after the brief.
Refunds for unused credits are covered in our Refund Policy.
How we run engagements: Process · 4 phases, clear outputs.
Want to work together?
Tell us what you're shipping. We'll say yes or no within a business day.