Ecommerce · Outdoor gear

Atlas Outdoor Co.

Scaled an ecommerce catalog from 40 to 2,400 indexed landing pages through programmatic SEO and internal linking.

Keyword ResearchOn-Page OptimizationTechnical SEO AuditPerformance Reporting

Highlights

The challenge

Atlas had thin category pages, no facet SEO strategy, and a slow Shopify stack. Competitors owned every 'best X for Y' query.

Our approach

01
Designed a faceted navigation framework with indexable intent-matched facets.
02
Built a programmatic content engine for buying guides and use-case pages.
03
Shipped edge caching and image pipeline for sub-second LCP.
04
Rewired internal linking from homepage to facet clusters.

The outcome

Non-brand organic revenue outpaced paid for the first time in the company's history. Atlas now ships new collections with SEO baked in from day one.

×6.8

indexed URLs

+258%

non-brand revenue

0.7s

LCP across PDPs

Products used

We map the demand around your business and build a keyword universe you can actually rank in.

Rewrite, restructure, and rearchitect pages so they satisfy search intent better than the top 10.

A forensic crawl of your site. Every blocker between your pages and Google — prioritized by revenue impact.

Rebuilt a content strategy around product-led keywords and shipped a technical overhaul that 4x'd organic pipeline in 11 months.

Recovered from a core update hit through E-E-A-T overhaul, structured data, and authoritative link building.

Start with credits for a Site Briefing, or request a private quote.