Atlas Outdoor Co.
Scaled an ecommerce catalog from 40 to 2,400 indexed landing pages through programmatic SEO and internal linking.
Atlas had thin category pages, no facet SEO strategy, and a slow Shopify stack. Competitors owned every 'best X for Y' query.
- 01
Designed a faceted navigation framework with indexable intent-matched facets.
- 02
Built a programmatic content engine for buying guides and use-case pages.
- 03
Shipped edge caching and image pipeline for sub-second LCP.
- 04
Rewired internal linking from homepage to facet clusters.
Non-brand organic revenue outpaced paid for the first time in the company's history. Atlas now ships new collections with SEO baked in from day one.
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