Insights
Technical SEO, keyword strategy, AI Overviews, and reporting that ties search to revenue.
Articles
Mar 18, 2026 · 7 min
Featured
Strategy
Intent-first keyword portfolios beat volume-first ones. Every time.
Why chasing search volume is a decade out of date - and the framework we use to build keyword portfolios that actually move pipeline.
Feb 26, 2026 · 9 min
Technical SEO
Technical SEO for JavaScript frameworks in 2026
Next.js, Remix, Astro - modern frameworks solve a lot of SEO problems and quietly introduce new ones. A field guide.
Jan 14, 2026 · 6 min
Strategy
A survival playbook for AI Overviews
AI Overviews aren't going away. Here's what we've learned about staying cited, clicked, and indexed when the SERP summarizes itself.
Dec 2, 2025 · 8 min
Authority
How to earn real backlinks without turning into outreach spam
The modern link program is less 'email 500 bloggers' and more 'build things journalists and practitioners actually need.'
Oct 21, 2025 · 5 min
Analytics
Reporting that survives CFO scrutiny
If your monthly SEO report can't answer 'what did this earn us?', you have a reporting problem - not an SEO problem.