NNorthwind Case Study: Blooup as the organic partner for Northwind Analytics

A senior practice for teams who take organic seriously

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Our values

Senior-led, always

Every engagement is led by a consultant with 8+ years of in-house and agency experience. No junior bait-and-switch.

We say no more than yes

We decline most inbound. If we cannot ship real outcomes, we say so upfront and point you elsewhere.

Compounding beats clever

A disciplined 12-month roadmap beats chasing every hack. Systems over one-off stunts.

Team

A globally remote team of operators who have led organic inside product and engineering orgs - not a farmed bench.

MO

Mira Okafor

Partner · Strategy

Ex-Head of Organic at two Series C SaaS companies. Leads content and strategy.

DY

Daniel Yoon

Partner · Technical

Former staff engineer turned SEO lead. Audits, migrations, performance.

EK

Esin Kaya

Principal · Digital PR

12 years in B2B digital PR and link strategy. Authority and backlinks.

PM

Priya Menon

Senior Strategist

Ecommerce specialist. Programmatic and facet SEO.

Ways in

Start where it fits. Credits on the site. Custom work by quote.

How we work

Remote-first

United States correspondence, timezone-flexible. We work where deep focus lives.

Ticketized work

Recommendations land as tickets with owners, not a dump PDF that dies in Slack.

Reporting you can defend

Every metric ties back to a business question. If it does not, it stays out of the deck.

Independent by design

No affiliate fees, no tool kickbacks. Recommendations are paid for by clients only.

SEO as a system

Content, engineering, PR, and analytics move together - not as siloed retainers.

Credits + quote

Public checkout is for SEO credits. Full engagements are scoped privately after the brief.